LAX FOR THE CURE Tournament Raises over $240,000 for the Two New Jersey Susan G. Komen Affiliates Tipping the Total over $2 Million
July 5, 2014 – More than 5,000 girls from across the United States came together at New Egypt High School in New Jersey on June 24-26 to compete in the LAX FOR THE CURE lacrosse tournament and raise awareness and money for the fight against breast cancer. To date, nearly $240,000 has been raised (with money still coming in); the event is projected to bring in about $275,000. The proceeds from this year’s highly successful LAX FOR THE CURE have pushed the total funds raised since the inception of the event nine years ago past the $2 million mark—an amazing milestone for such an initiative.
The funds are directed to LAX FOR THE CURE’S partners, the North Jersey and Central & South Jersey Affiliates of Susan G. Komen®. Most of the money directed to the Affiliates will help fund grants at local non-profit organizations that offer breast health, breast cancer screening, education, treatment support, survivorship programs and outreach services—specifically, innovative programs not otherwise available to underserved women and men in the two New Jersey Affiliates’ respective service areas. The balance is directed to national research programs in pursuit of new screening techniques, better treatment options, and ultimately, the cures for breast cancer.
“Komen is incredibly fortunate to have thousands of young women, their families and coaches on our team to help us get closer to finding the cures,” says Kelly Witkowski, Executive Director of the Komen North Jersey Affiliate. “Charlie and Jessica Shoulberg have created an event that has an immediate impact on Komen, as well as the lives of these young women who are learning about volunteerism and how to be champions on and off the field.”
LAX FOR THE CURE has become so popular among the lacrosse circuit that the tournament sells out almost as soon as registration opens. The event is the brainchild of Jessica Shoulberg, Mendham High School Coach, Director of STEPS Lacrosse, and Director of the LAX BY THE SEA tournament. During the summer of 2007, the STEPS Lacrosse club had three mothers battling breast cancer, and Jessica was trying to come up with an idea to help fight this terrible disease. According to her husband Charlie Shoulberg, (founder of STEPS Lacrosse, former Assistant GM Men’s US National Team, and Director of the LAX BY THE SEA tournament), Jessica literally awoke in the middle of the night and said “I got it! I got it!” Her idea came from the notion that, with the growth of girls’ lacrosse and the summer tournament circuit, there was an opportunity to invent a new tournament concept that would meet the ideals of players, parents, clubs and college coaches, and raise funds and awareness for the fight against breast cancer. She founded LAX FOR THE CURE, and oversees the increasingly popular tournaments (one in early summer and one in November each year) with husband Charlie.
“The significant funds raised by the 2016 LAX FOR THE CURE event will help fund ground-breaking breast cancer research that hopefully will result in finding the cures to eliminate breast cancer tomorrow, while providing life-saving services to the women and men of New Jersey who need our help today,” says Sally Sheperdson, Komen Central & South Jersey Affiliate’s Executive Director. “We are very grateful to Jessica, Charlie and everyone who participated, donated, and supported LAX FOR THE CURE, for making this year’s event such a success.”
For more information on Susan G. Komen’s New Jersey Affiliates, visit:
North Jersey: www.komennorthjersey.org
Central & South Jersey: www.komencsnj.org
For more information on LAX FOR THE CURE visit http://www.laxforthecure.com