Karen Meleta is Vice President, Consumer & Corporate Communications at Wakefern Food Corporation.
Wakefern is the nation’s largest retailer-owned cooperative and is comprised of 47 member companies who own and operate retail supermarkets under the ShopRite banner. With retail locations in six states, the Wakefern cooperative reaches into the New Jersey, New York, Connecticut, Pennsylvania, Delaware, and Maryland markets.
As Vice President of Corporate and Consumer Communications, Karen Meleta manages the company’s communications and reputation management initiatives along with its corporate social responsibility, philanthropy and sustainability efforts. Ms. Meleta also oversees the social media strategy for the company as well as its media and public relations including serving as corporate spokesperson for Wakefern’s member-owned ShopRite stores and its corporately-owned PriceRite chain.
One of Karen’s key areas of responsibility at Wakefern-ShopRite is its charitable support of health-related issues. A long-time supporter of Komen for the Cure, Wakefern has been a proud sponsor of the Race for the Cure event in the North Jersey, Princeton and Philadelphia markets. Also of significance to Wakefern and Ms. Meleta is its dedication to the fight against hunger. It’s ShopRite Partners In Caring program, established in 1999, has donated more than $24 million to 1,700 hunger-fighting charities. In addition to lending financial support, the program works to raise awareness of the pervasiveness of hunger in ShopRite’s communities. Karen has been instrumental in raising the profile of the program through innovative cause marketing campaigns including the creation of a documentary film and traveling art exhibit that helps tell the story of those who struggle daily to provide sufficient and nutritional foods for themselves and their families.
Karen is a recipient of YWCA’s Tribute to Women in Industry Award and is a member of the Board of Directors for the Community FoodBank of New Jersey. She was recently named as a Women of Influence in the Food Industry by Griffin Report for 2011 and one of Progressive Grocer’s Top Women in Industry for 2011. Karen received a Bachelor of Fine Arts degree from New York University, New York and holds an MBA from Rutgers University, New Jersey.